How FleetOps helped a California broker go from disaster to success, followed by an 8% increase in booked freight.
Cali Freight, a mid sized west-coast brokerage had to ship 10 FTL produce shipments per week from California to distribution centers in Colorado, Wyoming and North Dakota. They sourced 50% of their trucks through drivers in their network with the remaining 50% coming from load boards. When a CVSA inspection took two of their network trucks off the road, they were left scrambling for coverage. Their other network drivers were already booked and the drivers on the boards were demanding obscene rates.
Before paying the high rates demanded on the boards, the team turned to FleetOps. They logged in and posted their freight. Within minutes, their freight was matched to eight reefer units perfect for the job; five were local and three more were just finishing deliveries in California and looking for backhauls. The loads were pushed to the driver's ELDs and negotiations began almost instantly.
In less than an hour, Cali Freight had the coverage they needed at rates comparable to those paid to their network drivers. The fast turnaround time led the team to increase their use of FleetOps and book an average of 8% more freight in each of the following months.
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How FleetOps delivers excellent results for brokers by creating excellent experiences for drivers.
Drivers and brokers aren’t so different - they both prefer keeping the freight moving over constantly hunting for one another.
Darren, an owner operator, was travelling from Belleville, Ontario to Baltimore, Maryland to deliver a shipment of car parts. Without a backhaul scheduled, Darren would have to complete delivery, park his van at a truck stop and start looking for loads to bid on. Between the hours it takes to find a good load and the deadhead miles to get to the pickup, it’s a process Darren has always despised.
The FleetOps system knew Darren was heading to Baltimore and the algorithm matched him to a load of commercial electronics 30 miles from his destination. The system pushed the load to his ELD before he completed his first delivery. Minutes later, he was on the phone with the broker negotiating the load. Since the pickup was close by and matched his preferences, Darren was willing to accept a lower than average rate instead of going through the normal hunt and bid process. The speedy turnaround was worth the rate reduction - Darren was happy and so was the broker.
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